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- Email Marketing
- September 26, 2025
- 2 views
Email Marketing vs. Social Media: Which Drives Better Engagement?
People’s attention spans are getting shorter and there is more digital noise than ever. Marketers are always arguing about the best way to connect with their customers. Should you spend…
- Email Marketing
- September 26, 2025
- 4 views
Best Free Email Marketing Tools to Kickstart Your Campaign
Startups are always looking for ways to make their businesses stronger. One of the best ways for startups and small companies to connect with customers, build relationships, and stand out…
- Email Marketing
- September 26, 2025
- 4 views
Email Marketing for Small Businesses: A Simple Step-by-Step Guide
Email marketing is helpful for businesses in many ways when it’s done right, from building relationships to getting new users to buy. It’s a promise, though. A good email marketing…
- Email Marketing
- September 24, 2025
- 4 views
The Power of Email Segmentation: How to Personalize Emails for 5x Higher Conversions
As a marketer, you’re always hunting for ways to improve conversion rates. One strategy that consistently delivers results is segmenting your email list into smaller, targeted groups. By dividing your…
- Email Marketing
- September 6, 2025
- 9 views
Email Deliverability Issues: How to Diagnose, Fix, and Prevent Them
Email deliverability isn’t something you can just set and forget.Even the best programs have problems with bounces, blocks, or spam placement that impact outcomes. Below are some tried-and-true methods for…
- Email Marketing
- September 4, 2025
- 10 views
Use These 6 Email Marketing Tactics to Achieve Better Sales Results Using LinkedIn InMail
Email is a tried-and-true way to develop relationships, which are very important for your success as a sales specialist.But today, prospects’ inboxes are full of messages, making it less effective.…
- Email Marketing
- August 8, 2025
- 13 views
Email Marketer’s Guide to Coding for Accessibility
As email marketers, we all strive to deliver great emails to our subscribers’ inboxes. We run spam tests and email testing to ensure our design renders perfectly on all devices…
- Email Marketing
- August 8, 2025
- 10 views
How Can AI Simplify the Email Workflow?
In the 2023 State of Email Workflows Report, we discovered marketing teams spend, on average, two weeks or more creating a single email. From the campaign inception to campaign delivery—they’re…
- Email Marketing
- August 6, 2025
- 12 views
The ROI of Email Marketing [Infographic]
Email marketing continues to be unmatched when it comes to the return on investment (ROI) it drives. In fact, 35% of companies see a whopping $10-$36 for every $1 spent.…
- Email Marketing
- August 6, 2025
- 11 views
2025 State of Email Crossover Recap: Breaking Down our Latest Report
We recently had a State of Email crossover event, or “State of Email-ception” if you will. Joining Validity’s State of Email Live webinar session, we dove into the Litmus State…