Social
- Email Marketing
- August 8, 2025
- 2 views
Email Marketer’s Guide to Coding for Accessibility
As email marketers, we all strive to deliver great emails to our subscribers’ inboxes. We run spam tests and email testing to ensure our design renders perfectly on all devices…
- Email Marketing
- August 8, 2025
- 2 views
How Can AI Simplify the Email Workflow?
In the 2023 State of Email Workflows Report, we discovered marketing teams spend, on average, two weeks or more creating a single email. From the campaign inception to campaign delivery—they’re…
- Email Marketing
- August 6, 2025
- 3 views
The ROI of Email Marketing [Infographic]
Email marketing continues to be unmatched when it comes to the return on investment (ROI) it drives. In fact, 35% of companies see a whopping $10-$36 for every $1 spent.…
- Email Marketing
- August 6, 2025
- 3 views
2025 State of Email Crossover Recap: Breaking Down our Latest Report
We recently had a State of Email crossover event, or “State of Email-ception” if you will. Joining Validity’s State of Email Live webinar session, we dove into the Litmus State…
- Email Marketing
- August 1, 2025
- 4 views
How to Use Email Marketing Data to Make Smarter Decisions
Define Your Goals and Metrics To begin using email marketing data effectively, clearly define what you want to achieve. Are you focusing on engagement, conversions, or sales? Depending on your…
- Email Marketing
- July 31, 2025
- 6 views
Is Your Email Segmentation Strategy Actually Working?
Define Your Segments Effective email segmentation starts with clarity. Who are you targeting, and why? Define the key characteristics, pain points, and goals of each group. Understand what kind of…
- Email Marketing
- July 30, 2025
- 6 views
Mastering Email Marketing: A Simple Guide for Small Businesses
What is email marketing and why does it matter? Email allows businesses to connect globally within minutes. With over 3.9 billion email addresses worldwide, email presents a powerful opportunity for…
- Email Marketing
- July 29, 2025
- 7 views
How Mailchimp Protects Your Email List from Bots and Maintains Deliverability
We recently announced that Mailchimp now supports single opt-in signups directly from our forms. This sparked a lot of discussion around email deliverability—some expected, some surprising. As Mailchimp’s deliverability lead,…
- Email Marketing
- July 26, 2025
- 5 views
Reimagining Email: Why Subtle Interactivity Can Strengthen the User Experience
The constraints of email design often frustrate creators—but for developer and designer Austin Woodall, they became a challenge worth mastering. With a background in print marketing and a curiosity for…
- Email Marketing
- July 25, 2025
- 5 views
How Arcade Belts Rethinks Subject Lines and Preheaders to Build Lasting Engagement
Kasey Wiese understands that belts are often an overlooked accessory. As marketing communications manager and graphic designer at Arcade Belts, she’s reshaping that perception. While it’s not easy to get…