Father’s Day is almost here, and like many, you might still be deciding how to celebrate. While a novelty tie or a set of whiskey stones might be the go-to option, something more meaningful and fun can leave a lasting impression.

If you’re a small business owner, you might be thinking the same about your email campaigns. With inboxes full of “last chance” discounts and generic gift guides, how do you rise above the noise?

Great copy can help, but clever ideas and thoughtful design go even further. Here are a few standout Father’s Day campaigns from Mailchimp users that show how to do it right.

Ledbury Makes Gifting Easy

Ledbury’s approach removes the guesswork from dressing dads in style. Whether it’s for your father, partner, brother—or even yourself—the curated outfit suggestions make shopping simple for anyone who finds fashion overwhelming.

Topo Designs offers a similarly helpful experience by crafting dad personas like Camp Dad, New Dad, and Urban Dad, which streamline gift selection even more.

Embracing the Weird with #FreakFlag

Some brands win by leaning into their quirkiness. Freaker, for example, taps into viral trends and ramps up the absurdity with over-the-top visuals and cultural references that match its playful brand voice.

Social Print Studio took a creative route with a dad joke contest, awarding the best one with humorous content, custom GIFs, and a gift card.

Batch Adds a Personal Touch

Batch’s campaign brings local pride into the spotlight with themed gift boxes. The email’s emotional appeal is backed by strong visuals, connecting customers with meaningful locations. If your dad keeps reminiscing about “that wild weekend on Beale Street,” their Memphis box might be the perfect nod.