How to Use Email Marketing Data to Make Smarter Decisions

Define Your Goals and Metrics To begin using email marketing data effectively, clearly define what you want to achieve. Are you focusing on engagement, conversions, or sales? Depending on your…

Is Your Email Segmentation Strategy Actually Working?

Define Your Segments Effective email segmentation starts with clarity. Who are you targeting, and why? Define the key characteristics, pain points, and goals of each group. Understand what kind of…

Mastering Email Marketing: A Simple Guide for Small Businesses

What is email marketing and why does it matter? Email allows businesses to connect globally within minutes. With over 3.9 billion email addresses worldwide, email presents a powerful opportunity for…

How Mailchimp Protects Your Email List from Bots and Maintains Deliverability

We recently announced that Mailchimp now supports single opt-in signups directly from our forms. This sparked a lot of discussion around email deliverability—some expected, some surprising. As Mailchimp’s deliverability lead,…

Reimagining Email: Why Subtle Interactivity Can Strengthen the User Experience

The constraints of email design often frustrate creators—but for developer and designer Austin Woodall, they became a challenge worth mastering. With a background in print marketing and a curiosity for…

How Arcade Belts Rethinks Subject Lines and Preheaders to Build Lasting Engagement

Kasey Wiese understands that belts are often an overlooked accessory. As marketing communications manager and graphic designer at Arcade Belts, she’s reshaping that perception. While it’s not easy to get…

15 Proven Tips to Master Email Writing With Authentic Voice

There is nowhere on the internet more intimate than our inboxes. In speaking with Copy Hackers co-founder Joanna Wiebe, this truth surfaced repeatedly. “Email is such a personal way of…

What’s Your Plan for Email Marketing Success?

Starting a business involves plenty of planning—long before the first sale is made. And once your business is ready for the world, you face a new challenge: building a lasting…

Last-Minute Father’s Day Email Campaigns That Actually Stand Out

Father’s Day is almost here, and like many, you might still be deciding how to celebrate. While a novelty tie or a set of whiskey stones might be the go-to…