15 Proven Tips to Master Email Writing With Authentic Voice
There is nowhere on the internet more intimate than our inboxes. In speaking with Copy Hackers co-founder Joanna Wiebe, this truth surfaced repeatedly. “Email is such a personal way of…
What’s Your Plan for Email Marketing Success?
Starting a business involves plenty of planning—long before the first sale is made. And once your business is ready for the world, you face a new challenge: building a lasting…
How an Email Newsletter Transformed a Designer’s Career
A few years ago, designer and illustrator Maria Fabrizio felt stuck despite her artistic background. After earning a BFA from the University of South Carolina and an MFA from Virginia…
Last-Minute Father’s Day Email Campaigns That Actually Stand Out
Father’s Day is almost here, and like many, you might still be deciding how to celebrate. While a novelty tie or a set of whiskey stones might be the go-to…
How to Lower Your Email Unsubscribe Rate and Boost Engagement
Email marketing is a vital strategy for businesses of all sizes. Whether you run an e-commerce store or provide services, email campaigns help you reach your audience and keep them…
Crafting Catchy Email Subject Lines That Boost Open Rates
Understand the Role of Subject Lines A subject line is the first impression your email makes. It’s the bolded line users see before opening the message—and it often determines whether…
Retention Marketing: What It Is and How to Use It Effectively
All businesses want both new and repeat customers, but acquiring new users is often challenging and always comes with a cost. In contrast, marketing to existing customers is easier, less…
Simple Strategies to Keep Your Emails Out of Spam Folders
How much money are you losing every year because your emails get trapped in spam filters? If this sounds familiar, understanding what spam filters do and how to avoid them…
Proven Email Marketing Tactics to Grow and Retain Ecommerce Customers
Promotional Landing Pages You created your offer, sent your first campaign, and saw promising results. But over time, performance leveled off. A stagnant email list leads to stagnant results—lost revenue…
WHAT ARE SOME OF THE BEST EMAIL MARKETING STRATEGIES TO IMPLEMENT?
Email marketing remains a cornerstone of digital marketing for SaaS and ecommerce businesses aiming to convert customers and build lasting relationships. As online shopping becomes the norm, it’s essential to…