The Power of Email Surveys

Email surveys aren’t just another campaign—they’re your gateway to authentic customer insight. By sending surveys to subscribers already engaged with your brand, you’re more likely to get thoughtful and actionable feedback.

Benefits of Survey Request Emails

• Increased engagement: Embedded surveys yield a 31.7% click-to-open rate.
• Easy to complete: Embedded surveys receive 135% more clicks than external ones.
• Quick to build: Most can be made in under 5 minutes.
• Real-time feedback: Instant, organized responses for faster decision-making.
• Cost-effective: Built-in tools (like MailerLite) eliminate the need for third-party software.

When well-executed, survey emails can achieve response rates of up to 85%.

Types of Email Surveys (with Templates)

1. Post-Purchase & Delivery Survey

Goal: Gather feedback about the shopping and delivery experience.
Key Questions: Product satisfaction, delivery experience, support interactions.

Subject: We value your feedback—let us know what you think
Preheader: Share your experience with [Company Name]

Template:
Hi {$name},
Thanks for purchasing from [Company Name]. We’d love to know how your experience was. Please take a moment to fill out this short survey.

Sample Questions:

1. Was the product easy to find?
2. Were the payment options suitable?
3. Was the order delivered on time?
4. Did the product meet your expectations?
5. Would you recommend us to others?

2. Market Research Survey

Goal: Understand customer demographics, habits, and preferences.
Key Areas: Demographics, behavior, preferences, satisfaction.

Subject: Help us improve—take our short customer survey
Preheader: Shape the future of [Company Name]

Template:
Hi {$name},
We’re working on improvements at [Company Name]. Please take a few minutes to share your opinions in our market research survey.

Sample Questions:

1. What is your age group?
2. What is your gender?
3. How often do you purchase [Product Category]?
4. Where do you shop for [Product Category]?
5. What features matter most?
6. How satisfied are you with our product?
7. What trends are you interested in?
8. Would you recommend us?

3. NPS Survey (Net Promoter Score)

Goal: Measure customer loyalty.

Subject: One-click feedback—how did we do?
Preheader: We’d love your input

Template:
Hi {$name},
How likely are you to recommend [Company Name] to a friend or colleague (0–10)? Please tell us why you chose this score.

Follow-Up Based on Response:

• Promoters (9–10): What did you like the most?
• Passives (7–8): What could we improve?
• Detractors (0–6): What didn’t meet your expectations?

4. CSAT Survey (Customer Satisfaction)

Goal: Measure short-term satisfaction with products or support.

Subject: How satisfied were you with your recent experience?
Preheader: Share your feedback—it’ll only take a moment

Template:
Hi {$name},
We’d love to know how your experience was. Just a few questions—shouldn’t take more than a minute or two.

Sample Questions:

1. How satisfied were you with your recent purchase?
2. What did you enjoy most?
3. What can we improve?
4. Any other comments?

5. Post-Event Survey

Goal: Evaluate event success and attendee satisfaction.

Subject: How did we do at [Event Name]?
Preheader: Help us make our next event even better

Template:
Hi {$name},
Thanks for attending [Event Name]! We’d love your feedback to help us improve future events.

Sample Questions:

1. Overall experience rating
2. Satisfaction with content
3. Favorite sessions
4. Speaker quality
5. Event organization
6. Venue satisfaction
7. Networking opportunities
8. Would you attend again?

6. Onboarding Feedback Survey

Goal: Improve the onboarding experience for new users, customers, or employees.

Subject: Tell us about your onboarding experience
Preheader: Help us improve how we welcome others

Template:
Hi {$name},
Thanks for joining [Company Name]! Please take a few minutes to tell us how we did during your onboarding.

Sample Questions:

1. How easy was it to understand the onboarding process?
2. Were the instructions clear?
3. Did you feel supported?
4. What can we improve?
5. Any additional feedback?

Bonus: Pre-Built Survey Email Templates

MailerLite includes pre-designed templates for:

• Feedback survey
• NPS survey
• Multiple choice format

You can download 20+ email templates for fast deployment.

Awesome Email Survey Examples

1. Post-Travel Survey (World Nomads)
Sent after the customer’s trip ends. Relevant timing and upsell included.

2. Feature Feedback (Moz)
Asks about two features and includes a reward to increase participation.

3. In-Email CSAT (EasyJet)
The survey starts directly in the email—minimal effort for the user.

4. Product Changes Feedback (KFC)
Brand-focused and conversational. Collects insights on new offerings.

5. Reminder Email (Anthropologie)
Gentle tone and empathetic nudge to complete a previously ignored survey.

7 Survey Email Best Practices

1. Set a Clear Goal: Know what you want to achieve.
2. Segment Your List: Target based on user actions or profile.
3. Embed the Survey: Reduce friction and increase completions.
4. Craft a Clear Invitation: Keep it short and conversational.
5. Write Effective Subject Lines: Be specific and value-driven.
6. Use Logic & Rules: Customize based on responses.
7. Send Follow-Ups: Gentle reminders help boost participation.

How to Send Surveys with MailerLite

• Use survey blocks in email builder
• Customize questions
• Send to segments
• Review real-time results
• Automate follow-ups

Wrapping Up

Survey emails are a powerful, cost-effective tool to gather feedback, improve your customer experience, and guide smarter business decisions. Whether you need product insights, onboarding feedback, or event evaluations, the right survey email can make all the difference.