Why Email Marketing Still Matters — And How to Prove Its Value

Email marketing is often underestimated. It’s been around for decades, and that longevity sometimes leads people to think it’s outdated. But here’s the truth: email remains one of the most…

How Freelancers Can Leverage Email Marketing to Attract More Clients

Getting new clients is a constant challenge for freelancers. You’ll often hear advice about polishing your LinkedIn profile, improving your portfolio, or even leveraging social media platforms like Facebook or…

How to Send Email Survey Requests (With Templates and Examples)

The Power of Email Surveys Email surveys aren’t just another campaign—they’re your gateway to authentic customer insight. By sending surveys to subscribers already engaged with your brand, you’re more likely…

How to Add GIFs to Your Emails: From Design to Send

In today’s fast-paced digital world, expressing yourself with a simple emoji, meme, or GIF often speaks louder than words. And when it comes to email marketing, animated GIFs can be…

Web Design Done Well: The Ordinary Made Extraordinary

Sometimes, it’s the smallest details that transform a simple website into something magical. From everyday features like carousels and cookie banners to documentation and personal portfolios, a little creativity can…

Best Free Email Marketing Platforms Compared: Find Out Which One You Should Try

Let’s get something clear right off the bat: there really aren’t any free email marketing platforms. However, there are platforms that offer a free plan—not free trials that expire in…

Newsletters Explained – Which One is Worth Writing?

An email newsletter is a powerful form of digital marketing used across industries. Its core goals may include building trust, offering exclusive deals, or enhancing brand awareness. But for a…

How to Prevent Emails from Going to the Spam Folder

Why Are My Emails Ending Up in Spam? There are several common reasons why your email campaigns may end up in spam folders: Spam filters exist to protect users from…

13 Powerful B2B Email Marketing Examples and Best Practices to Inspire Your Campaigns

B2B email marketing is a proven strategy to generate leads, nurture relationships, drive conversions, and build long-term business connections. But with every company trying to do the same, your emails…